Figuring out how to focus a story after you've done the reporting is tough. I often tell reporters they should keep a post-it note on their computers with the words, "Why should I care?" on it. Reporters need to remember that's the question readers will want answered as they decide whether or not to spend time with a story. Writing coach Chip Scanlan, of the Poynter Institute, suggests reporters ask three questions: What's the news, what's the story and so what? Don Gibb, a former reporter and editor at the London Times, suggests outlining. He also recommends thinking of your story in chunks - that's especially important online. And Al Tompkins, Poynter's broadcast and online leader, says tell your story in these three words - who did what - to find the focus. Whether you are telling a story in print, online, or for broadcast, that advice works. Try it and let me know if it helps.
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