Monday, November 5, 2007

Southeast Asia Gets a New Travel Mag

Despite claims by some that the travel industry has been in a slump, inter-regional travel has more than doubled since 2000 and the publishers at Travel + Leisure are using it to their advantage.

In December 2007, American Express Publishing will launch their sixth international edition of Travel + Leisure, Travel + Leisure Southeast Asia. It will be the magazine's largest edition, distributed in 12 countries and creating content to be reproduced in U.S. versions.

American Express Publishing said they trying to introduce both the U.S. and the world to aspects of Southeast Asian cultures.

I'm not sure how much of an introduction Travel + Leisure will be giving to the world since the 12 countries that the magazine will be circulated in are all Southeast Asian countries.

However I am all for more travel magazines, I think they can be a great way to learn about different places granted the content isn't all based on where the best resorts and restaurants are. So hopefully this will be a good one and maybe it will eventually be circulated in the U.S.

No comments: